Modern Myth explores the renewed interest in folklore and storytelling by creatives from various countries and cultures. It shows us a contemporary, multi-ethnic world, filled with infinite stories. From movies, videogames and blogs to novels, design and art — the significance of mythological figures, patterns and motifs points towards an expanding global visual culture where designers create richer and more locally relevant products. Even in a modern context, these tales of metaphorical creatures and adventurous heroes still fill us with awe and wonder.
cultural fairy talefables
lengends
futuristic
spiritual
travel
fiction
religious
animation
fantasy
dream
science
mystical
glamourous
multi ethnic
Rendering reality
Everyday items and familiar categories are celebrated and altered, reflecting our fascination with photos and filters. Genres and techniques can be layered up or deleted to create sharply edited shapes and tailored sportswear silhouettes, or unexpected glitch textiles and eclectic styling trends that feel almost accidental. Familiar basics are perfected to produce future classics, and digital effects inspire colour usage and offset prints.
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